Amazon misses Q415 expectations and shares take a hit

That’s the problem with great expectations. Even if you deliver a lot, unless you really impress, you still get marked down. And that’s pretty much what’s happened to Amazon last week when it report its Q415 results and Wall Street analysts decided it just wasn’t quite enough. The below graph should serve as an illustration.

We’re certainly not experts on the world of finance, so it’s probably best to share some sources of commentary from across the web that can better explain the situation:

Amazon Misses Big—But Don’t Give Up on the Company Just Yet – Wired

Amazon stock plunging after earnings, but analysts predict 27% gain – Marketwatch

Amazon Shares Plunge After Earnings Miss Wide Of Mark – Forbes

Amazon results graph