What should Amazon’s 2016 New Year’s resolutions be?
The other day we considered what New Year’s Resolutions eBay should make. And you had plenty of ideas and made many suggestions in the comments. Thanks for all that vital input.
But what about Amazon? What should the guys there be considering as their promises for 2016? We have some suggestions.
Become more personable. Obviously, at Tamebay, we get out and about and deal with ecommerce professionals a lot and we get to know people. And yet the one really unknowable and faceless company we deal with is Amazon. Seldom do we meet Amazon people and rarely do they talk about their people. Now, on one level this is a professional grumble, but it has a more practical point for sellers.
It seems to me that Amazon really doesn’t have a UK operation with a face. And if the UK is really such a vital market, there should be more visibility from relevant staff.
Improve seller relations: If you talk to Amazon sellers, as we do, then one grumble comes up more than others: “Amazon could screw us at any time.”
The most recent example of that which we reported was regarding those so-called Hoverboards. Unlike eBay, Amazon competes directly with marketplacee sellers and isn’t shy about that. And, obviously, it also seeks to control the buyer experience.
Amazon sellers like the service and sales and the platform but so many just don’t trust them. There’s work to do there.
Keep innovating: Amazon is a fine company with a strong inventive streak and they get things done. New things. Whether it’s same day delivery, or considering drones, they are significantly more inventive than eBay.
And they should keep doing that. For my money, especially when it comes to delivery, Amazon has been the pacesetter on standards over the past few years and with Prime going from strength to strength, they also deliver on their promises. It will be interesting to see if they continue down that track.