The Key to ecommerce Success in 2016

Chloë Thomas from the Ecommerce Masterplan has put together a series of three podcasts looking back over the past year and pulling together some interesting trends and views of how ecommerce changed in 2015. You can listen to the first here and the second here.

In this, the third and final of the series, Ernest Capbert talks about how to start by using data to better understand your customer, Andrew Wilson suggests you think Brand not just product, I discuss emerging marketplaces both home and abroad which you should consider in 2016 and Alex O’Byrne gives some email and automation tips.