Bezos v Trump spills over onto Amazon Echo

Jeff Bezos, Amazon CEO is continuing his spat with Donald Trump, but this time may have gone to far. It’s one thing to have a public twitter spat, it’s another to inflict your personal animosity on your customers.

Bezos and Trump started exchanging insults on Twitter, but Bezos has now arranged for Amazon Echo (the product designed to provide information, answer questions, play music, read the news, check sports scores or the weather, as well as of course your Amazon shopping list) to join in the spat.

Use Echo’s voice recognition to tell it “Alexa, send Donald Trump to space” and it will respond with “I think Jeff Bezos reserved him a seat on his Blue Origin rocket”.

Whilst you might vehemently disagree with Trumps suggestion that the US close their borders to Muslims and a lot of his other policies, others may have some sympathies towards his rhetoric. Either way, is a device sold by a company primarily to flog their products, but touted as a useful, fun device to have in your home the place for the CEO of the manufacturer to start spouting his political disagreements, regardless of whether you agree or disagree with his point of view?

Thankfully the Echo is only available in the US, so we Brits don’t have to get involved, but where does it stop~ When is it OK for a CEO to use and abuse the platform he’s created and when should they button their mouth and get on with their main purpose, which is to sell products to consumers regardless of his and their political persuasions?