Amazon predict bumper Christmas Day sales

Amazon UK are expecting a bumper Christmas day shopping, with orders peaking at 8.52pm driven by the release of their Boxing Day sales which start at 4pm on Christmas day. They say that sales on 25th December have grown by more than six-fold over the past five years.

When we asked when you were shutting down for Christmas, many of you scoffed at the idea and said that, at least on marketplaces, you’ll be pushing on through and taking full advantage. If you’re going to maximise sales it may well be worth setting up a Boxing Day sales category and putting up product bundles to increase basket size.

Top Time Saving Tip: Recycle and rename your Black Friday category and deals on your website and marketplaces!

Christmas Day 2015 is also predicted to be the busiest day ever for digital downloads on Digital sales on traditionally peak between Christmas Day and 28th December and with Black Friday 2015 setting new records for sales of both Kindle eReaders and Fire tablets, the number of downloads is expected to reach a new high this year.

What will people buy when on Christmas Day?

Amazon have shared their insights into the historical busiest shopping times for Christmas day:

Midnight to 11am: Last minute shopping

During this time, sales on are led by Printable and Email Gift Cards as people pick up last-minute presents. Orders of Gift Cards generally peak at 10am.

12noon: Digital downloads

With the first presents opened and an hour or so before lunch, shoppers head to to purchase Kindle books, MP3s, TV and films, digital video games and apps for their new devices, with the first sales peak of the day at 12.13pm.

Sales of cases for devices, video games, video games accessories, coffee capsules and selfie sticks increase at lunchtime as customers order products to use with their new Christmas gifts. Redemption of Gift Cards also increases at this time.

3pm: The Queen’s Christmas Broadcast

Sales dip around 3pm in time for The Queen’s speech, as the nation stops what they are doing to watch the monarch give her traditional televised address.

7pm onwards: Christmas TV specials

Last year, television screenings of the Mrs Brown’s Boys, Miranda and Downton Abbey Christmas specials prompted soaring DVD sales and Amazon Video streams and downloads of Mrs Brown’s Boys D’Movie, Miranda Hart – My, What I Call, Live Show and Downton Abbey: A Moorland Holiday.

9pm: Sofa surfing for the best deals

Last year, Christmas Day sales on peaked at 8.52pm, as customers relaxed after the day’s festivities and made a start on their Boxing Day Deals Week shopping.