Notonthehighstreet first to launch on Apple TV

Notonthehighstreet have launched the first retail app in Europe for the all-new Apple TV. This is a real coup for them as they’ve beaten all the marketplace giants and become the first retail app for Apple TV in Europe (and the second world wide after the US retailer Gilt Group).

Available on the App Store on the all-new Apple TV, the Notonthehighstreet app enables their customers to browse their entire range of products from the comfort of their home in this new format. Apple TV is a really great fit for Notonthehighstreet, their customers are largely aspirational individuals, many of whom will be iPhone owners and most likely to buy Apple TV over rival set top boxes.

Notonthehighstreet connects the best creative small businesses with the world and say that the app extends their ability for these small entrepreneurs to reach a growing customer base across new media formats, meeting the needs of our consumers’ evolving shopping habits.

Key features of the Notonthehighstreet Apple TV App

  • Intuitive and engaging search functionality enables customers to discover potential gift ideas, then refine and sort, to find the perfect product. Top picks from the all-new Apple TV homepage help customers with their gifting decisions
  • Chosen products can be saved as a favourite on the all-new Apple TV and synced with Notonthehighstreet Gift Finder app on iPhone, iPad or iPod touch for purchase, so it’s easier to add personalisation and ensure a secure purchasing experience
  • The app’s design includes engaging customer experiences such as the ability to view products full screen, exploring latest videos with tips and tricks for Christmas, potential gift ideas and content on the incredible small creative businesses that create the UK’s most unique, innovative and high-quality products

Simon Belsham, Notonthehighstreet CEO said: “The launch of the app for the all-new Apple TV supports our continued focus on leveraging the power of technology to create compelling customer experiences with creative small businesses”.

Notonthehighstreet Apple TV Experience