Metapack strike EU wide deal for Bleckmann

MetaPack have struck a deal with Bleckmann, a provider of fashion & lifestyle logistics specialising in retail and eCommerce, who will use MetaPack Delivery Management solutions across all of its European operations to support its growing international customer base.

Bleckmann chose MetaPack due to its extensive number of carrier integrations, which combine to create the largest carrier label library in the world. Access to this will enable Bleckmann to provide differentiated agile transportation services to its customers across the globe with minimal effort.

The partnership will open new opportunities to match local as well as international carriers with retailer’s needs. “Beyond the global carrier leaders are specific local ‘heroes’, carriers that dominate their own local markets and have a strong brand identity with consumers. However, because they are domestic, many international retailers may not know how to engage and take advantage of their offering.” explained Ton ter Laak, Vice President of Northern Europe at MetaPack.

Prior to the new alliance, Bleckmann lacked the right technical solution to manage the increase of usable carriers, relying on a reactive approach to carrier integration which was costly and time intensive. Responding to its customers’ requests for greater flexibility in order to provide a satisfying consumer experience, Bleckmann’s partnership with MetaPack has turned the former process on its head. Now, when a retailer requests new a new carrier service, Bleckmann will have instant access to the carrier integration which means they can react quickly to meet their retail client’s needs.