dotmailer becomes Magento’s first platinum marketing partner

dotmailer has been named as Magento’s first and only marketing platform to achieve the global Platinum Technology Partner status. dotmailer was founded in 1999 and overs a multi-channel marketing suite to businesses.

The Magento Platinum Partner program serves as a recommendation from Magento and partners need to pass a rigorous audit process with strict standards and guidelines to validate the quality of their product.

Incoming Magento CEO Mark Lavelle says: “The dotmailer platform is in complete alignment with Magento’s strategy to enable retailers to extend Magento with the most advanced capabilities provided by our partners.”

Simone Barratt, dotmailer CEO says: “This partnership, combined with the ease-of-use of the dotmailer platform, puts the power in the hands of online retailers to unlock an unparalleled level of marketing insight, ensuring a personalized and optimized journey for every customer”.

Magneto 2 launched recently and is being hailed as a leap forward for retailers and makes it easier for administrators to manage their online stores. The next generation of the Magento digital commerce platform will incorporate new and improved ecommerce functionality and dotmailer’s connector has been designed to maximize these enhancements. We wrote about Magento 2 last week.