Brightpearl Holiday 2015 Product Release

Brightpearl featBrightpearl have an early Christmas present for their users just in time for the busiest period of they year. They’ve just announced their Holiday 2015 Product Release.

Brightpearl tell us that key features in the new release, which will give Brightpearl customers a competitive edge during peak trading seasons, include:

Efficient drop-shipping

Industry-leading drop-shipping functionality, including advanced batch functions that help slash a massive 80% off administrative time when instructing suppliers to ship gifts directly to their recipients.

Accurate margin calculation

To discount effectively, retailers must know true margins. Brightpearl’s advanced landed cost attribution, previously only available in enterprise ERP systems, lets merchants easily factor in transportation fees, customs, duties, insurance, etc, when calculating margins and setting sale prices.

Resilience and performance

In advance of Black Friday, teams of engineers have carefully tested and optimised the auto-scaling capabilities of Brightpearl’s cloud infrastructure to ensure merchants can keep delivering great service through intense peak shopping periods.

Henry Morland, Chief Product Officer at Brightpearl tells us that “Last year our customers saw holiday season sales volume nearly triple compared to 2013. As Brightpearl is entirely cloud-based, we can dramatically increase computing resources to accommodate a huge spike in expected demand this year as well. The result is a competitive advantage enjoyed by the 1,400 merchants currently using Brightpearl to run their multi-channel operations. Already our customers are growing at twice the average rate for ecommerce businesses worldwide – a rate we expect will continue to increase as merchants further leverage the capabilities of our software”.

Henry added “As retail specialists, we understand the importance of the holiday season and the nuances that define success for retailers: operational efficiency, customer service, reliable logistics, and effective pricing. We enable our customers to gain a deeper understanding of the factors that genuinely impact the bottom line”.