Amazon Launchpad for innovative startup products

Amazon today opened Amazon Launchpad in the UK, a new programme that will bring innovative products from British startups to millions of Amazon customers across the UK.

Launchpad has been available in the US since July, and the aim is to help startups bring their products to market with benefits including custom product pages help bring products to life through photos and videos on the new Amazon Launchpad Store, marketing support and access to Amazon’s UK fulfilment network.

British inventors are responsible for some of the most innovative consumer products in the world, from the lawnmower to the electrical vacuum cleaner to the collapsible baby buggy,” said Christopher North, Managing Director, “Now we are introducing a dedicated store on where our customers can find a range of cutting-edge items from today’s generation of British inventors that we’re helping to cultivate.

The Amazon Launchpad Store features a host of new inventions, ranging from Consumer Electronics and Connected Home products to Kitchen to Beauty, Health and Wellbeing items. UK startups in the new Amazon Launchpad Store highlighted by Amazon include the Kano children’s computer kit, the Wileyfox 4G Smartphone and Smarter’s wifi-enabled iKettle. My personal favourite however has to be the Myo Gesture Control Armband, perfect to go with my Sphero, although sadly (thankfully!) out of stock so I’ve not just spent a hundred and eight quid on it.

The product that made me chuckle is the eTape16 Digital Tape Measure. Whilst it will measure digitally in both metric and imperial, you’d best hope the batteries don’t run out as the physical tape itself is inches only (perfect for me, but might confuse anyone that’s been indoctrinated at school over the past decade or so!)

If you’ve got an innovative product you think should be on Amazon Launchpad you can apply to have your product considered on the Launchpad website. If you’re like me you’ll be simply browsing the site and compiling your Christmas wish list.