Amazon expands Prime Same Day in the UK (again!)

Amazon Prime Same DayAmazon are really ramping up their Prime Same Day service and just two weeks after launching in Greater London and parts of Hertfordshire and Berkshire they’ve rolled it out to more UK cities.

Prime Same Day is now available to residential addresses in Birmingham, Bristol, Dudley, Edinburgh, Glasgow, Milton Keynes, Northampton, Walsall and Wolverhampton and Amazon say they will continue the roll out in the New Year to even more locations.

Prime members who place an order for same-day delivery by noon, on any day of the week, will receive their delivery between 6pm and 10pm on that same evening. There is no minimum order value and a wide range of items are available, from TVs to toasters, DVDs to books, and coffee makers to children’s toys.

Amazon Prime Same Day citiesAmazon Prime members in supported cities can simply look for the Prime Same Day logo on eligible items, add these items to their shopping basket, and then choose the free Same Day option at checkout. Alternatively, members can tick the new Prime Same Day check box located in the filter menu while browsing or after performing a search.

In selected London and Birmingham postcodes customers have the option of delivery within one hour of ordering for £6.99, or free delivery within a choice of two-hour delivery windows between 8am and midnight the same day, seven days a week.

According to Christopher North, Managing Director of Amazon UK, “Prime members are telling us that they love the convenience of free same-day delivery so we are quickly introducing it to many new areas of the UK. And we continue to invest in our delivery network to expand our fast delivery options to even more Prime members“.

Argos have a head start on Amazon with the new Argos Fast Track home delivery service. Argos can already deliver 20,000 different products across the country for same day timed delivery for £3.95 (although currently free delivery under a promotion).

There’s little doubt that same day delivery is the new frontline battlefield for ecommerce, demonstrating why Royal Mail announced today the acquisition of eCourier for same day deliveries in London.

Unusually, Amazon are playing catch up with Argos so in 2016 we’re expecting to see rapid expansion of their same day delivery capabilities, made possible by their previous investments in Amazon Logistics.