Could be the new ecommerce sensation? has been the source of much discussion in the industry of late. It’s an innovative and different idea. But can it really be an Amazon challenger?

It’s an interesting proposition. Jet will make its money from subscriptions and will price low and cut postage costs depending on location and proximity. Here’s the Jet idea.

We reported that is proving to be popular with buyers who use ChannelAdvisor merchants. In just a handful of weeks Jet has become CA’s number 4 marketplace in the US beating established players Sears, Best Buy, Newegg, Tesco, and Rakuten.

All that said, there’s awareness work to do too. A survey from Prosper Insights & Analytics revealed that 81% of consumers have never heard of, and 11% had heard of the site but never visited it. But 12% will shop on Jet according to another survey.

It seems to me that the Stateside enthusiasm and press gossip is great news for encouraging online sales and getting eBay and Amazon charged up because there is a competitor on the loose.

Of course, is currently only a US service but we’d be very interested to see it over here in the UK. Would you get involved as a buyer or a seller?