Royal Mail beefs up their China ecommerce expertise

Market EngineRoyal Mail have secured a stake in Market Engine, an Australian e-commerce technology start-up. Market Engine enables businesses to manage online shop fronts in global marketplaces that are fully-translated for the local market.

Through Market Engine’s market management system, which integrates into the world’s largest e-commerce sites such as Tmall Global, YHD and, businesses can manage all aspects of their online retail presence in different markets across the world, without the need for a bricks-and-mortar presence. This includes local online shop front designs translated into the local language and integration with real-time business management and analysis systems, including inventory, reporting and sales analysis. Market Engine also creates custom-built online marketplaces, bringing businesses and consumers closer together.

The investment in Market Engine forms part of Royal Mail’s continued focus on digital innovation and building its e-commerce capability. It follows the company’s recent investments in Mallzee and Storefeeder. Royal Mail will assist Market Engine by introducing its offering to businesses looking to expand their e-commerce presence in markets around the world.

Nick Landon, Managing Director of Royal Mail Parcels, said: “I’m excited to announce our investment in Market Engine. We think we can leverage our scale and expertise to help Market Engine expand and accelerate its entrance into new markets, while identifying opportunities to incorporate its technology solutions within Royal Mail’s existing operations”.