How was eBay’s August vs. Previous Years?

SalesTamebay reader Mark always reads Tamebay’s daily emails, but this week was inspired to send in his response to our post “Can eBay stage a recovery after a dismal August?“. As a veteran eBay seller Mark has an interesting viewpoint and here’s what he had to say:

I have an eBay anchor shop with about 16,000 items selling, or trying to sell, small size second hand collectable items which are mostly one-offs. Sales during August mirror the graph displayed in your interesting article but I put this down to the weather. When I started out about a dozen years ago I had to save money to cover the dreadful sales period between June and mid September but about six years ago Britain’s trusty bad weathered summer kicked in and instead of going on holiday people sat indoors and bought stuff! August 2012 (when my area of SW England was severely flooded) remains my best sales month ever!

Sad old bugger that I am, I have sales sheets and graphs for the past dozen years and the pattern is relatively consistent. Like many people selling ‘second hand/ Collectables my best months are post Christmas when people buy the things they want rather than prior to the festive season when they buy for other people. I do a little better during September, October, November because, statistically, that is the most popular time of year for birthdays!

I have reasonable confidence in my stock, in the sense that I know what people want, but I know that no matter how good my stuff is, it will not sell for decent money in August. I keep plugging away with a couple of dozen auctions each week just to serve as a shop window but I would no longer risk a low starting price on a quality item.

When eBay began it was a relatively straightforward platform but it has been invaded by USA management psychobabble and furious and unremitting attempts at ‘monetisation’.

Like many others I look forward to the day when a large, non American, company takes a big step and sets up an alternative to eBay/Amazon (which I do not use on principle).