Facebook had 1bn visitors on Monday: when will they crack ecommerce?

Just a few hours ago, Facebook Founder Mark Zuckerberg said on Facebook. “We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day. On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.

When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.

I’m so proud of our community for the progress we’ve made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.”

This is a big thing. 1 in 7 people on this planet used Facebook in one day. (And to put that into context, according toilettwinning.org as many as “2.5 billion people don’t have somewhere safe, clean and hygienic to go to the loo”.

But what is interesting is that despite being in a position to really get involved with ecommerce, Facebook doesn’t really seem to have struck a blow yet. Surely it wants a slice of the ecommerce cake?

Admittedly, a little more this year, I’m meeting people who do successfully sell on Facebook but it seems to be relatively small concerns that do. Often crafts or small home based businesses. Very often mums in local groups shifting kid’s items. All good stuff but I wonder why it’s not more.

Do you sell on Facebook? How’s it going? Couldn’t Facebook be a real alternative to eBay, if it got it right?