eBay UK hires Meerkat man as marketing chief

eBay UK has hired a new marketing lead: Gareth Jones is joining as Senior Marketing Director.

Jones comes from Compare the Market where he was Director of Marketing Strategy, Planning and Performance. At the comparison website, he developed the company’s marketing plans and roadmap, including the Meerkat brand activity and the launch of Meerkat Movies.

He apparently has over 20 years of marketing experience with brands including Carphone Warehouse, Capital One, T-Mobile, Royal Mail and Rolls Royce.

Tanya Lawler, vice president of eBay in the UK, said: “Gareth is a best in class marketer with a proven track record of developing strategies which flow across customer touch points and key platforms.  Gareth will play the lead in creating and delivering seasonally relevant, targeted marketing campaigns to the 18 million Brits who visit eBay.co.uk each month.”

This looks like a good hire at first glance. Clearly the Meerkat stuff from Compare the Market is one of the most seminal advertising and marketing campaigns of the past decade and we all know it. If Jones can bring a bit of that addictive and recognisable magic to eBay then it’s happy days for buyers and sellers. Simples.