Amazon to close Amazon Products Ads programme

Amazon has emailled sellers today announcing that the Amazon Product Ads programme will be discontinued in October this year.

This is a surprising move because it has proved popular with Amazon merchants. Here’s what Amazon has to say in the email sent to “Product Ads partners”:

“Effective October 31, 2015, we will be discontinuing Amazon Product Ads. While your ads will no longer be visible on Amazon as of that date, you may access your performance reports through December 31, 2015. Any unused promotional credit will expire at latest on October 31, 2015.

We recommend you download your relevant performance data in Seller Central (Reports/Advertising Reports). You will find more information on our FAQ page. If you have questions or need assistance, Seller Support is available to help you. If you are not already an Amazon Seller and interested in selling your products on, we encourage you to consider Selling on Amazon, which includes other advertising solutions like Sponsored Products

Thank your for advertising with Amazon Product Ads, we value your business and regret any inconvenience this change may cause. We wish you continued success.”

How will this change affect your Amazon business? Did you use Amazon Product ads?