New Halfords Marketplace launched today

Halfords have launched a brand new marketplace in the UK powered by what’s fast becoming the defacto standard for retailers – Mirakl.

From today Britain’s biggest bike retailer’s Marketplace service will give customers more choice than ever before, with plans to stock up to 40,000 products.

By partnering with online marketplace provider Mirakl, the retailer will anticipate and react to trends and customer’s buying behaviour, and test the market for new brands in real time. New products can be introduced to the site within weeks in response to customer demand, strengthening the digital offer further as Halfords’ online sales reached £100million for the first time in the last financial year.

Halfords Marketplace will stocks products from over 30 approved partners, including Toolsave, Kiddimoto, e-bikes direct with new lines to be introduced for seasonal picks. It is the latest new digital platform launch for the retailer, aimed at giving new and existing customers a broader range of products delivered to home or work and is an addition to its click and collect offer and eBay store.

You’ll know you’re buying from a marketplace seller on Halfords website when you see a “Sold and sent by” banner alongside the price. You can browse their current marketplace sellers on the Halfords Appproved Partners page.

If you think that your product set would compliment Halfords inhouse product range then the first step is to supply your contact details to Halfords and they’ll be in touch. Becoming a Halfords partner is likely to mean you sell cycle, automotive or leisure products.

Mirakl have just announced a $20 million Series B round of funding intended to drive Mirakl’s international expansion, and following the 2014 opening of its first American office, the US will continue to be a key growth market. Mirakl’s current B2C customers include Best Buy, GAME, Halfords, Woolworths, Galeries Lafayette and Darty, and in total Mirakl has 55 customers across 11 countries.

If you run a large retailer website and would like to consider the benefits of opening a bespoke marketplace to increase your attraction as a destination site, by including products from third party sellers, Mirakl are the go to guys to get started.