How did Amazon Prime Day go?

Amazon Prime Day featAmazon have been pretty brave – there aren’t too many companies in the world with either the bottle or the clout to manufacture a shopping event across the western world just to produce a bumper day of sales.

That’s what Amazon attempted today with their Prime Day and from early indications it looks like it’s been a bit of a success.

Amazon UK told us at lunch time today that early sales were rocking out of the door and speaking to a couple of sellers who were participating in the event they reported strong sales too.

Some of the top deals in the UK included a PS4 1TB Black + PlayStation TV + PlayStation Plus (3 months) + more for £329.00, 46% off an Amazon Fire TV Stick, and 50 inch Full HD TVs from well-known brands starting from £230.00.

Amazon in the US have reported that peak order rates have exceeded 2014’s Black Friday having sold tens of thousands of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000 Rubbermaid sets, and 4,000 Echo devices in 15 minutes. They also sold 1,200 of the $999 TVs in less than 10 minutes.

How were your Amazon sales today (even if you weren’t participating in the Prime Day deals). Did you see any uplift in sales spilling over from the Prime Day deals?