eBay are taking action on Duplicate Listings

We’ve received a number of questions from sellers over the past few weeks as to what’s classed as a duplicate listing and what qualifies as two distinctly different listings. If you’ve got to ask the question you’re probably treading in murky water and our advice is don’t risk it.

What’s more interesting though is what are eBay doing about duplicate listings, especially duplicates from the same seller across multiple eBay user IDs.

One Tamebay reader has been monitoring duplicates and had some interesting news to share. They told us “For ages eBay seemed not to be doing anything about this plague. A week or so ago you ran an article about how they are getting tough on this and are demoting accounts, or multiple linked accounts doing this. I have reported a few over the last week (by phone) and nearly all of them have been actioned“.

eBay will of course allow sellers to leave one listing live, but they’ll force them to cancel the other duplicates. There are two benefits to sellers who report their competitors – Getting higher up the Best Match search results by having duplicates removed and as a side benefit eBay demote eBay sellers breaking the rules.

It appears that there is a two working day turnaround for reports to be actioned, so don’t expect an immediate result. However our reader tells us that eBay let slip that they had a meeting last week and they have increased the people in this department to tackle duplicate listings as they see it as a priority to clean up their catalogue.

Oops, it’s a duplicate eBay Deal!

One has to wonder just how much of a problem duplicates are for eBay and how hard it is for them to detect them without reports from other users. I was having a browse of the eBay Deals this evening and stumbled upon two laptop listings from the same seller. Yes you guessed it, they’re duplicates with a slight difference in titles and price. However checking the listings they both have the same MPN which confirms that it’s the exact same product.


I don’t want to come down too hard on the seller – although they shouldn’t have duplicates we all know how easily they can slip through the net by mistake. My question is: How come the Daily Deals team didn’t spot the duplicates when they signed off on the Deals, especially when eBay are focussing so heavily on cleaning up duplicate listings?