Marketplace Focus: Yumbles
Yumbles, the marketplace for foodies and food suppliers to meet is going from strength to strength. They’re seeing traffic and sales increase month-on-month, and lots of exciting new sellers joining every week.
It’s been six months since we first wrote about Yumbles and there’s been impressive growth with sales up 1600% year on year, with 25% growth on average month on month since Oct (excluding seasonality). Sellers are adopting the site too with numbers up by 400% year on year.
There are lots of things Yumbles are doing to fuel this growth… not least of which is stocking the mouth watering goodies the talented artisans who produce the delicious foods on offer.
What’s unique about Yumbles
Where else could you find products such as home grown Cotswold Gold – extra virgin cold pressed rape seed oil using home grown seed on Charlie Beldam ’s family farm in Gloucestershire? Charlie is just one of the unique producers offering foods that you just can’t get on the supermarket shelves.
If you’re a foodie who loves discovering great food then you’ll really love Yumbles!
Yumbles Makers Meet-Up
The first-ever Yumbles Makers Meet-Up took place earlier this month, which was a chance for Yumbles sellers to come and pick up practical advice on how to get the most out of listing on Yumbles – as well as more general updates and networking with fellow foodie sellers. This was a great event and really well received, and Yumbles intend to run many more in the future! They have also been running a Seller Boot Camp with weekly tips and advice.
Yumbles also have a marketing calendar and they’re pretty proactive in inviting sellers to participate in promotions and photo shoots throughout the year.
Better than subscribing to a news letter
Forget about getting a regular email newsletter, in March this year Yumbles launched something much better – food subscriptions both for sellers (who can now create their own subscriptions and offer food and gifts on a recurring basis), and their own Yumbles Food Explorers Club. The Yumbles Food Explorers Club gives customers free delivery on hundreds of products and exclusive weekly deals, in return for a low monthly fee.
It’s great to see a marketplace coming up with innovative ideas to drive sales on a regular basis for their sellers. When a buyer makes a purchase they’re offered the opportunity to subscribe ensuring they’ll come back for future purchases.
New Features on Yumbles
Yumbles have added the ability for customers to ask questions before placing an order (which is particularly useful for sellers offering more involved or bespoke products, such as wedding favours), and tags. Sellers can now add tags to their products to make them easier to find across the marketplace.
This might sound like pretty basic stuff, but don’t forget that Yumbles is a relatively new marketplace and doesn’t yet have all the features you might expect on established platforms.
Fresh meat and British charcuterie are the latest categories to be added to Yumbles, both ofwhich have got off to a strong start. Yumbles are already lining up more new sellers in these categories due to launch over the coming weeks and months, as well as some other new sections.
….and they sell sweets
Speaking to Yumbles and also to some of the sellers on their marketplace, it’s an exciting place to be at the moment. It’s still a young marketplace but it’s growing fast and sellers are seeing ever increasing numbers of orders. Plus of course they also sell sweets!