1 in every £5 in UK is spent online

Ecommerce sales in Britain, the USA, Germany and China will grow by £320 billion in the next 3 years, according to research OC&C Strategy Consultants. Such growth will double online sales in that 3 year period.

Investment in smartphones and an increasing focus on digital from business will be at the core of the growth.

And the good news is that the UK is at the centre of this growth because £1 in every £5 spent is spent online and 59% of ecommerce is already made through smartphones.

And China will increasingly become customers rather than predominately suppliers

OC&C’s Anita Balchandani said: “The study has shown that UK retailers are some of the world’s most popular and are in a strong position to seize more opportunities abroad,”

Martijn Bertisen of Google added: .“Our study shows that this is increasingly translating into mobile transactions and that a mobile-first or even mobile-only strategy is now imperative to international success in retail. UK retailers should be well positioned to lead this growth internationally, as UK consumers are already amongst the most mobile of all.”

You can find more from the report here.