Top Tip: How to increase visibility on eBay
Joe Szczygielski is an eCommerce expert at Mole End software, specialising in their One Stop Order Processing product, and enjoys helping to make people aware of how his product can be used to make order processing efficient and easy. Joe has also sold on eBay for a number of years and built a solid understanding of the site and has a passion for providing an overall good experience for his buyers. Today he shares some of his top tips:
Increasing visibility on eBay
If you have items for sale on eBay, you must be wondering how (although more expensive) other sellers are managing to reach the top rank for a certain product. A lot of people think that it is going down to the lowest price possible, although this certainly gets accounted for, there are still a number of other factors that make you top rank for the best match of the products you are selling. You need to remember that when customers are searching for a product on eBay, the default sorting method is ‘Best Match’ therefore you need to optimise your listings to conform to eBay’s guidelines.
Be a good seller
First things first, you will want to make sure you have the Top Rated Seller status. There are requirements to become a Top Rated Seller which are fairly easy to achieve, these consist of having at least 98% positive feedback, being a member of the PowerSeller programme, having at least 100 transactions and £1,000 in sales during the last 12 months.
Get some Recent Sales
Another factor that eBay are taking into account are the amount of sales that a listing has, so the more sales you can get on a single listing, the more likely it will rank higher on the listings. If you have an eBay shop subscription, I would recommend choosing the end date of the listing to be Good ‘Till Cancelled. This will allow you to keep the sold figure on your listing until you have run out of stock.
Once you have got a certain amount of sales on a listing, you are able to stay higher ranked, here is a good procedure to keep this figure high and increase the amount of sales on a listing to a steady amount:
- Start off by listing the product with Good ‘Till Cancelled and introducing it at a 20% reduced price making you the cheapest option for people to choose from.
- After you have received your first 5 sales on that item, increase the price by 5%.
- Then once you have received another 5 sales, increase by another 5%.
- And again, after you have received the next 5 sales increase the price by 5%.
- Now you will be increasing the price to what you were originally going to and you will be set up to have a good amount of sales attached to the listing.
What’s your top tip to get your item to the top of eBay search?