Pinterest could be an ecommerce dark horse

Pinterest has real potential as an ecommerce platform. It’s been rumoured for a while that Pinterest is keen to implement an ecommerce element on the site, possibly in a ‘buy button’ form similar to that Google rolled out recently. But, of course, the practicalities are much more complicated than just adding a button.

But to give you some notion of the potential, this figure from Business Insider is quite astonishing.

Pinterest potential