Google’s “mobilegeddon” changes revisited

Just over a month ago, Google amended its search algorithms to favour those sites that are mobile-friendly. In short, the idea seems to have been to give optimised and responsive mobile sites greater prominence in results. It was dubbed “mobilegeddon” and could have been a real problem for SMEs because many don’t have mobile optimised websites.

Matthew Ogborne of detailed the changes on Tamebay.

But it seems that many of the worst fears about this Google change have not been realised. And as this interesting article from Search Engine Land says “Little, if anything, happened..”

For many SMEs, upgrading a website or ecommerce store so it has all the bells and whistles it needs to be truly considered mobile-friendly can be a prohibitive expense. And, of course, whilst Google does want to enhance the search experience it isn’t in the business of unduly penalising perfectly good sites that searchers want to find.

What has your experience, a month on, of the Google changes been?