Econsultancy Mobile Trends, Data and Best Practice webinar: 4/06/15

Econsultancy will be presenting a webinar called Mobile Trends, Data and Best Practice on the 4th of June.

It will be hosted by Senior Analyst at Econsultancy Jim Clark and Dave Bird, Head of UK Insight at the Weather Channel. Find out more and book a place here.

And according to the blurb, the keys points that this session will cover are:

– How are companies rising to the mobile challenge?
– How mobile can lift the overall digital experience
– Mobile maturity – B2B versus B2C market comparisons
– Using mobile to connect offline with digital
– Location based/contextual marketing strategies
– Challenges Differentiating apps in a crowded marketplace
– Impact of Google’s recent algorithm update “mobilegeddon”
– Responsive versus adaptive design
– The need for mobile measurement
– Common mistakes made when embarking on a mobile program