Sell on Amazon or Sell to Amazon?
Most retailers sell on Amazon, that is they list their products onto Amazon’s marketplace, when they sell they either ship the products direct to the consumer or in some cases may pre-ship in bulk to Amazon’s warehouse and let Amazon fulfil orders (FBA).
There is however another way, although it’s a bit of an exclusive club. That’s when Amazon invite you to become a supply and become one of Amazon’s vendors. Similar to FBA, vendors ship in bulk to Amazon’s warehouse and simply replenish stock as requested but in this instance Amazon is the merchant of record.
So which is best? If you get invited to be an Amazon vendor should you jump straight in, or would you be better off remaining as a seller on Amazon? The guys at PeopleVox have put an infographic together to help you decide: