eBay Seller Release: Product identifiers

Product Identifiers hmIn the latest UK seller release eBay have announced that product identifiers will soon be required on listings in specific categories, making it easier for buyers to quickly find what they’re looking for.

Product Identifiers include Manufacturer Part Numbers (MPN) and Global Trade Item Numbers (GTIN). GTINs include European Article Numbers (EAN) and International Standard Book Numbers (ISBN).

This requirement will apply to all new and manually relisted listings plus any listings in which you revise the Global Trade Item Number, Title, Category, Item Specifics or Condition.

Time line

From early June

Start including product identifiers for new branded and manufacturer refurbished items in affected categories to enable buyers to find your items more easily.

From 29 June

You must include product identifiers for single item listings in affected categories to complete your listing. This applies whenever you manually relist, or revise certain fields within, existing eligible listings too.

From 1 September

You must include product identifiers for listings with variations in affected categories to complete your listing.

Why bother?

eBay say that listings that include product identifiers on average receive better search visibility both on eBay and possibly more importantly on outside search engines. In other words eBay will be forcing you to make your products Google shopping friendly and that should get you more sales!

Affected Categories

Baby Books, Comics & Magazines Business, Office & Industrial
Cameras & Photography Clothes, Shoes & Accessories Computers/Tablets & Networking
DVDs, Films & TV Health & Beauty Home, Furniture & DIY
Mobile Phones & Communication Music Musical Instruments
Pet Supplies Sound & Vision Sporting Goods
Toys & Games Vehicle Parts & Accessories Video Games & Consoles