The IRegg arrives: Did it break?

Last week at IRX, Sealed Air were challenging people to whack an egg wrapped in their packaging to try and break it.

They were so confident we decided to put their packaging to a real life test and post an egg through the Royal Mail. It’s arrived. Now we can truly answer the question “Will it break”.

We posted the parcel second class postage and as expected it duly showed up with my Postie on Saturday.

Whilst there’s no serious damage to the box, you can see a distinct crease down the left hand side showing it’s been suitably abused by the postal system – something heavy has probably bounced around on it whilst in a post bag in the back of a Royal Mail truck. That’s good, we wanted a real life test!

Opening up the box revealed the Sealed Air Instapak® Simple™ packaging, basically a bag of foam which when popped inside the box expands to protect the contents. What we’re interested in however is what’s inside the Instapak, is the egg intact?

Did it break?

We’re pleased to report that once the foam was removed there was our egg with Professor Packaging’s signature. It had safely made it from Birmingham Airport through the Royal Mail network, down to the Swindon sorting office, along the M4 to Thatcham and out with the Postie to my door.

All that was left was to dig out my favourite childhood Humpty Dumpty egg cup and sit down to breakfast courtesy of Professor Packaging and Sealed Air.

IRegg box arrived
IRegg box open
IRegg Professor Packaging Signature
IRegg Breakfast


What have we learnt?

Well maybe not a lot but what we do know is that with the correct packaging practically anything can be sent through the post or via a courier. For large manufacturers this generally isn’t a problem as they’ll have custom made packaging to protect delicate items such as glass or porcelain. However if you’re a seller of antiques or second hand products you probably don’t have the original packaging (if indeed there ever was any).

There are however solutions out there that will protect delicate items and Sealed Air Instapak® Simple™ is one of them. Something to consider, especially as many carriers such as Royal Mail won’t insure glass or china objects against damage en route. What do you use to package delicate items?