Rakuten closes Play & cancels 7.8 million listings

Play logoPlay.com has closed. Buyers are now diverted to Rakuten.co.uk and that’s where sellers will have to list in the future if they want to sell on the platform.

That being the case, it’s time to take another look at how the migration of listings went and sadly it’s not great news. Yesterday before Play.com closed they had 8,920,474 listings. Rakuten.co.uk has just 1,105,412 listings, that’s a difference of 7,815,062 listings.

Whilst a million listings might sound like a lot, in reality it’s not. Exclude a few categories such as books, clothing, CDs/DVDs, video games, groceries, tech and motors and there are just 94,186 general merchandise products available to buy.

As a comparison with Rakuten’s 94,186 listings, Play.com had 124,971 listings in the Home and Garden category alone! That’s without the baby, gifts, groceries, beauty, hobbies, jewellery, musical instruments, pets sports and toys categories. eBay have 4,613,889 listings in Home and Garden, although this comparison is a little unfair as eBay don’t have product listings so each seller lists the same item on a separate listing. 94,186 listings is however tiny.

Tamebay’s Rakuten listings growth tracker

Good news! In the past two weeks inventory in four of the five key categories we’ve been tracking has grown.

The greatest growth is the laptops category which almost quadrupled it’s listing numbers from 57 to 199. That’s still however far short of Play.com which closed today with 16,627 products in the laptop category.

Rakuten Inventory Growth

Category Rakuten
October 2014
Rakuten
January 2015
Rakuten
9th March 2015
Rakuten
24th March 2015
Laptops 27 52 57 199
Pets – Cats 456 498 508 513
Women – Footware 3 151 177 350
Home & Garden – Cookware 463 594 678 714
Baby – Pushchairs & Accessories
(NB No actual pushchairs listed)
30 136 156 155

Comparison of Play.com closing inventory vs Rakuten.co.uk inventory

Here’s the full breakdown of Play.com listings the day they shut up shop compared to Rakuten.co.uk listings on the same day. The only two categories where there are more products on Rakuten then Play.com are DVDs and Groceries.

Play.com vs Rakuten.co.uk

Category

Play.com
Listing Total

Rakuten.co.uk
Listing Total

Difference

Baby 6,391 2,521

-3,870

Books 5,456,754 206,344

-5,250,410

Clothing & Jewellery 869,716 118,429

-795,639

DVD/Blu-Ray 227,005 227,918 +913
Video Games 25,817 15,106

-10,711

CDs 442,521 394,932

-475,89

Gifts & Gadgets 632,713 17,375

-615,338

Groceries 5,075 18,946 +13,871
Beauty 49,783 25,434

-24,349

Hobbies 14,647 924

-13,723

Home & Garden 124,971 25,467

-99,504

Motoring 48,476 1,034

-47,442

Musical Instruments 3,386 1,629

-1,757

Pets 11,041 8,367

-2,674

Sports 40,136 4,359

-35,777

Electronics 944,219 28,517

-915,702

Toys 62,175 8,110

-54,065