Amazon motors fitment creates problems

Starter MotorRon sells aftermarket car parts & accessories on and other European Amazon sites. He have recently noticed that 90 of his products disappeared from the Amazon store front and is expecting more will follow. They are listed as active in his inventory but are not showing up in the Amazon store front any more. We have

Having contacted Amazon to query this and it has taken several seller support cases to finally find out that Amazon EU apparently is switching over to requiring listings to include part finder information. The interesting bit is that:

1) They have not been informed at all that this was going to happen
2) The inventory management interface doesn’t appear to allow you to specify any part finder details (!)
3) There is no detailed information available from Amazon how to transition

Eventually they were sent a template where they could enter partfinder information for their products. That template seems to be out of date though and not suited for the products we sell (aftermarket parts – not standard car parts from the manufacturer). The KBA table provided in that template doesn’t even include the cars that they sell products for (e.g. MINI 2014 models).

Ron asks “How do they expect us to update our inventory listings?” Not much information is given and questions remain unanswered by Amazon on how to go about filling in that template. For instance, we need to know how to specify multiple KBA codes per products, what TecDoc k-type data is they require (no database is provided), what the format is for their ‘Universal fit’ field, etc. They are still waiting for answers from In the mean time a (growing) portion of their products remain unsellable via Amazon UK and EU.

Ron wonders if any other car accessory sellers on Amazon have had a similar experience and possibly could find out more for them (seller support only goes so far).

Ron finishes by saying “It is great that Amazon is finally working on specifying exact fitment information with car parts but it seems they are going about it the wrong way. eBay has done this much much better and allows you to specify fitment information much more straightforward (and they don’t ‘disable’ your products along the way)”.