Why should you take notice of Rakuten?
It’s 2015 and whilst here at Tamebay HQ we suggested putting Rakuten on the back burner for Q4, the New Year is here and it’s time to take a serious look at their plans for the future. We asked Marc Waxman, Head of Marketing at Rakuten.co.uk why you should consider selling through its marketplace. Here’s what he had to say:
Put simply, we launched Rakuten.co.uk to help more independent retailers to sell online. Even the smallest of businesses can enjoy rich rewards from selling on the web, and we want to help more businesses benefit from selling through the internet.
We have a team of Ecommerce Consultants in our Cambridge office who are there to make driving sales and reaching new customers easier. They’re available whenever you need advice and are happy to answer any question at all.
Getting set up on a marketplace and listing all your products can be an initially daunting task, but the consultants are on hand to help you get set up and can answer technical questions about how to use the back end system. You can learn how to update product descriptions or add promotions so that your customers have complete and detailed information. They can also help you to learn new skills such as search engine optimisation so that your products can be found easily.
Tailored business advice
We can advise on making the most of your first few weeks on the site, as well as tactical advice like how to handle deliveries and orders, refunds and customer queries. However being on a marketplace isn’t about just making one off sales. Our team can provide long term business advice so that you can reach bigger goals and grow your business globally. The internet is borderless so the opportunities are endless once you are selling to people in other countries.
In addition, we encourage our merchants to build customer loyalty. Rakuten’s loyalty scheme Super Points aids this but there are also ways that you can target customers through marketing and with personalised recommendations to keep shoppers coming back to your store.
Build a bigger brand – but keep your independence
After carefully crafting your own product and building a brand that reflects what you stand for, it can feel wrong to sell alongside hundreds of other sellers. However, we help merchants to express their personality through a branded storefront and marketing. This means that customers can interact with your brand directly so that customers can get to know you and you can get to know them.
Our team of Ecommerce Consultants can help you to personalise your merchant area. Shoppers choose independents over big brands for their unique can’t-get-anywhere-else products, expert knowledge and friendly approach so we help you bring that to life online through your storefront. You need to showcase your personality on your online shop just as much as you do in your physical store window to strengthen customer relationships.
Want to join us?
Of course, we can’t guarantee instant business success – no marketplace can. But with the business advice and support from Rakuten.co.uk, you can make your business a success online and build long-lasting relationships with customers without having to compromise on your unique brand personality. If you’re interested in joining Rakuten.co.uk express your interest here.