Dotmailer webinar – sense of abandonment? 17/02/15

Dotmailer and Eseller.net are holding webinar in January that explores the thorny problem of reducing online web cart atonement rates.

You can find the the full details here and book a free place.

Here’s what the the blurb says the event will cover:

“On average nearly 68% of all online retail shopping carts are abandoned. This is undoubtedly frustrating to retailers due to the revenue lost. However, it has been proven that with the right approach 63% of these carts can be recovered. Join Lili Boev, Group Account Director at dotmailer, where she will explore:

– Why potential shoppers abandon carts
– How best to devise a post abandonment email program that maximises conversions
– Top tips for optimising the timings of your emails and getting the messaging right”