Argos to open 10 ‘digital stores’ in branches of Sainsbury’s

Argos has announced a partnership with Sainsbury’s that means it will open 10 ‘digital stores’ in the supermarket’s branches across the country by the summer

Apparently the stores, which will range in size from 10k to over 50k square feet will provide shoppers with access to 20k Argos products that can be bought in store using tablets or reserved online for instore collection.

Part of the appeal for Sainsbury’s will lie in that it will be a new use for under-monetised space that they have in their bigger stores. It could also represent a very scalable way for Argos to expand its shop footprint past its existing 750 outlets.

The move further cements Argos as one of the most innovative players on the UK High Street because, needless to say, it has already partnered with eBay as their Click & Collect partner. And it will be interesting to see if there’s an eBay aspect to this new announcement.