Amazon claim 10m new Prime members in December 2014

Amazon claim to have added more than 10 million new buyers to their Prime programme in December, according to press reports.

It seems that most of the new users were Stateside where subscribers get unlimited two-day shipping for an annual fee of $99. Also, it must be noted, that we don’t know how many are also just taking part in a free promo over Christmas and don’t yet actually pay for the service.

Amazon likes Prime members because they are said to spend twice as much as regular users. Sadly we don’t know how many Prime members there are in total (although tens of millions is a fair estimate) and we also don’t have a breakdown of those numbers with reference to the UK and Europe.

Prime members in the UK get fewer perks than those in the US and pay £79 including access to Amazon Video and other services as part of the package.