Could snow and wintery weather stymie your Christmas sales?
If all’s going well with ecommerce for small businesses, this Monday morning should be one of the busiest of your business year. The media might obsess about Black Friday or Cyber Monday but it always seems to me that it’s the various weekends in total in the run up to Christmas that count. The cumulative success of numerous days is what helps sellers.
But weekends are key and the result of that is a busy, busy Monday morning despatching the goods that a hungry public have bought over the course of the weekend. You will doubtless have been dealing with that on Saturday and Sunday anyway and now getting it sent out. If you’re busy, that’s good news.
But there may be a tricky situation around the corner: the weather has already turned snowy in parts of Scotland, Northern Ireland and England too. Could that have a bad impact on sales?
We’re already seeing some grumbles from sellers regarding carriers of all stripes before the weather is even a factor. They can happily tick-over 11 months of the year but flexing to accommodate the big December rush does seem to be problematic and a dose of the Arctic could be a real problem.
Keep us posted of any weather related problems you’re experiencing. And good luck with your sales.