Amazon promise Christmas delivery on orders made before 7pm 23rd December

amazon push out christmas

Amazon is winning in the squeaky bum stakes as it continues to push out the ‘Christmas cliff’ and advertises next day delivery on some items even if you order up to 7pm on the day before Christmas Eve. It could be even later within the M25.

The title of the email I received just after midnight GMT on Monday morning was: “Order by Tuesday, December 23rd, for free* UK One-Day delivery in time for Christmas” The email clicks through to their Christmas landing page.

It’s a very interesting gambit. And potentially risky. It’s an even more confident claim considering the multiple problems couriers have had this Christmas time.

Of course, restrictions apply. But it’s still a very bold strategy. I’m not sure I’d take the risk of buying a Christmas present for a loved one so close to the big day and wait to have it delivered. Would you?