eBay UK predicts 30th November will be busiest shopping day of 2014
eBay predicts that Sunday 30th November will its busiest shopping day of 2014 in the UK.
So forget ‘Black Friday’ and ‘Cyber Monday’. ‘Super Sunday’ is expected to see eBay traffic soar as over 7 million Brits head to ebay.co.uk.
Here’s hoping they have enough 50p pieces for the meter over at eBay HQ in Richmond that day. With site stability once again glitching on Monday after several recent incidents of downtime, if eBay were to fall over on the big day (or indeed any day), it would be a major embarrassment. It’s not many Sundays since eBay experienced a long outage and failed to communicate with sellers during that time.
eBay UK estimates that 1,800 gifts will be purchased per minute from a selection of over 800 million items, worldwide. And the X Factor crowd will be crucial. Between 20:00-21:00 GMT shopping is expected to reach its peak.
Tanya Lawler, Vice President for eBay Marketplaces in the UK commented: “This Christmas, above all, people want convenience and selection. Online and multi-channel retailers are able to offer fantastic depth within their product ranges and combine this with convenient local collection services like Click & Collect – the perfect formula for today’s time-poor holiday shopper. With eBay, it’s never been easier to find the right gift from the millions of new and unique items worldwide, whilst sitting comfortably on your sofa at home.”
I have to admire eBay UK for being so bold with this prediction after some really shoddy days with regards to site performance. eBay UK head honcho Tanya Lawler gave Tamebay a statement about how important site performance is for her a few weeks back.
Another eBay tech fall over on Super Sunday would be a real blow for sellers and eBay alike. So, fingers crossed?