ChannelAdvisor acquires E-Tale

ChannelAdvisor has announced the acquisition of E-Tale, a British company that offers a leading global “Where to Buy” solution.

“When you consider branded manufacturers, their contact with end consumers has historically been through resellers,” said Scot Wingo, ChannelAdvisor CEO. “Ecommerce has ushered in a new generation of shoppers and, with them, new shopping habits that send consumers directly to brands in search of their favorite products. We’re thrilled to welcome the E-Tale team and solution to the ChannelAdvisor family. This acquisition can help brands maximise sales opportunities for their products no matter where they are in the online journey.”

E-Tale was founded in 2009 andprovides Where to Buy functionality to multinational branded manufacturers in more than 30 countries. The Where to Buy solution allows brands to provide their website visitors with up-to-date information about the authorised resellers that carry their products and the availability of those products. With a simple click, consumers can then purchase products from a trusted reseller of their choice.

“Working with ChannelAdvisor not only gives us a global infrastructure, but it also gives us the resources to focus on innovation, customer service and client delivery,” said Bradley Keenan, CEO of E-Tale. “We look forward to joining the ChannelAdvisor team and developing an end-to-end solution for brands in the evolving digital landscape.”