Amazon Anonymous want you to boycott Amazon

Amazon AnonymousThere’s a new petition doing the rounds begging people not to shop with Amazon until they pay the “Living Wage” to their pickers and packers. Currently a few thousand people have signed up pledging not to spend £1.7m on Amazon this Christmas.

Except that that’s not really the case. Amazon Anonymous have asked those signing their pledge what they’d normally spend on Christmas presents. In reality most people don’t buy all of their presents on Amazon so the amount of business Amazon will miss out on is probably way less than £1.7m.

It’s also worth noting that Amazon Anonymous make no distinction between sales by Amazon and sales by third party sellers, who whilst some of which may use FBA, plenty will pick and pack their own Amazon orders and no one knows what those retailers pay their workers.

With an expected £22.3 billion Christmas spend in the UK this year (according to YouGov), even withholding £1.7m in sales from Amazon is such a tiny amount no one will notice. However it makes for a good headline for the activists.

I don’t know anyone that wouldn’t argue that all employees deserve a decent level of pay, no matter where they work. The questions that really need answering are would you as a retailer want to pay higher FBA fees and would you as a consumer want to pay a higher cost for either the product or the delivery charge to get the goods you want to buy?

What do you think the solution is? Is Amazon right to build warehouses in areas of low socio-economic opportunity giving people the chance to earn a wage, or is this just preying on the vulnerable who have no choice? Will you be signing the pledge to avoid shopping at Amazon this Christmas and/or will you stop using FBA until Amazon pay higher wages?