eBay Promote Your Listings trial coming to UK

eBay Promoted ListingsWe’ve just heard that eBay UK will be starting a trial in the UK for Promote your listings. eBay say that “Promote your listings is a new way for a seller to showcase their items to interested buyers to help boost sales“.

Whilst we expect this to be similar to the beta trial that the US are running, there may be some differences, plus of course depending on how the trial works out there’s no guarantee it might significantly change before being eventually rolled out.

eBay Promoted Listings aims to let sellers to have their listings displayed “beyond search results” giving “the chance for more buyers to see your items in new places on eBay”. It’s reminiscent of eBay’s previous pay per click programs such as Adcommerce (2008-2010/11) and a previous Keyword program (2003-2006).

The UK trial is to be by invitation only and will run until the end of the year. It’s free and invited sellers will be asked to register their interest to take part in the trial. If you get an invite we’d suggest you snap it up, if it doesn’t work it’s no great loss but if it does work for you then there’s extra sales to be had before Christmas.