Amazon acquire Twitch video gaming site

TwitchI’m not a gamer so I’m a bit bemused by Amazon’s purchase of Twitch, (and indeed the site itself).

Twitch is a video upload venue where gamers can upload live streaming video of themselves playing video games. Amazon just paid a touch under a billion dollars ($970 million) for a site where you basically don’t even play the games, you sit there watching other people playing games.

Twitch however has grown to one of the most heavily trafficed sites on the Internet, peaking around number 4 (after Netflix, Google and Apple), with 12,000,000,000 minutes of video watched each month in 2013. Not surprising that I know practically nothing about the site however seeing as the average age of their users is just 21.

Twitch is baked into the latest consoles from Sony and Microsoft and now some 1 million gamers upload their game play throughs which are watched by 55 million viewers.

The big question of course is what will Amazon do with Twitch, will they leave it to grow and as the Twitch team anticipate give them the financial clout and support to grow faster, or have Amazon got other plans for Twitch. One thing that seams obvious is the ability for Amazon to launch new consoles and game releases to the Twitch community, but is this enough on it’s own to justify the price tag?

If you’re a gamer you probably have more idea than us on how Amazon could monitize Twitch… over to you!