PaySketch: PayPal Analytics & Reporting

PaySketchPaySketch started with a simple idea – to stay updated with what’s happening in your PayPal account and that’s just what it does.

It’s desktop application (PC or MAC) which synchronises with your PayPal account and then gives you a ton of data that you can search at lightning speed, run analytics to find you best performing products or the products that cause the most trouble (for instance which products get the most chargebacks and is there one product that gets a significantly higher percentage of refunds?).

PaySketch is packed with features and business insights, for instance which are your top performing products and should you throw more marketing budget their way or run promotions on them. Which are you lowest performing products, is it time to ditch them and free up your cash to invest in more profitable products? When is your peak order time? Do you need more customer support availability during certain hours when you’re selling loads? PaySketch isn’t just a tool to monitor your payments, it’s powerful business analytics which can help you grow your sales and profits.

PaySketch also enables you to perform simple PayPal tasks such as perform refunds in a single click, or send money without ever having to log into your PayPal account.

You can download and run PaySketch on any Windows or MAC computer but you’ll need Adobe Air installed (free download).

There’s a free limited version of PaySketch (10 uses with 100 transactions) so that you can get to know the product. From then on it’s $59.99 per year for the business version or $69.99 per year for the professional version (which ads in archiving transactions and reporting dashboard with multiple transaction attribute search).