Is your business successful and how do you measure success?

Glenn is a reader and regular commenter on Tamebay and sometimes he writes for us, sharing his experiences as an ecommerce trader. Today he asks what does success mean for you?

SuccessI have been successfully selling online for over 7 years, but my definition of success might be different to other sellers.

Profit has to be included in any measure but is it the primary consideration? Prior to selling full time I worked in a highly paid job earning considerable more than I do now but the stress of the job and the commuting was killing me. So although money makes the world go around and must be considered when reviewing success, for me it is not the most important consideration.

Success for me includes having just one telephone in our office and receiving less than 10 calls a day. There was a time when I would be on one phone with calls stacked up on other lines.

Being my own boss and being responsible for my own mistakes rather that consistently resolving those of my supervisors who I had previously warned feels good. We have all experienced the type who has little knowledge, skill or experience but by some quirk of fate is your supervisor and half your day is spent on damage control.

A twenty minute pleasant drive to our office opposed to a 90 minutes drive and tube train commute to central London. Which would you pick?

Taking a day off because you are feeling unwell, or just feel like it and not having to call the office to justify not coming in. Better still not having to listen to some idiot conduct a return to work interview.

No more forced attendance at pointless meetings where the uninformed drone on about a subject they know nothing about and idiots asking pointless questions just to get their voice heard.

No more arguing as to whose turn it is to make the tea and no collection boxes being passed around because some guy or girl you have never heard of is leaving.

Our turnover and profit margin is alright, nothing brilliant but I’m happy with it. But for me success is measured in contentment and not sterling.