WSJ discusses Amazon Commingled FBA
There’s an interesting article in the Wall Street Journal discussing Commingled Amazon FBA products and how fake products get into the system.
The problem highlighted is that if you receive a counterfeit product as a buyer you tend to blame the seller, which in some instances might be Amazon themselves or it could be a third party seller who is shipping product through FBA. However it’s not always the seller you purchased from that’s at fault.
What Amazon does to make their logistics easier, is to mix products from all sellers with their own stock and then ship to the customer from the nearest warehouse from the mixed pool of inventory. That means if one rogue seller (or possibly unsuspecting seller who has unwittingly acquired knock off products) ships their items to Amazon for commingling, their dodgy stock could be shipped to your buyers. Bear in mind that if you use FBA you may also decide to fulfil orders not even sold on Amazon but on your own website or other marketplaces.
It’s not just the risk of fake products either, it could be products with damaged or sub-standard packaging that could be shipped to your buyers. Whilst Amazon have very high standards, with the sheer amount of product stored in their FBA warehouses, some is bound to slip under the radar and be shipped to buyers around the world.
CPC Strategies have a recent article discussing what steps you can take to protect your reputation and discusses the benefits of stickerless commingled product against the effort of labelling your inventory so that it’s identified as yours and only shipped to fulfil your orders.
Do you allow your products to be commingled? Have you had any issues and are there some products you commingle and others that you label as yours?