SEO blogs report eBay has slumped in Google search
Frequently at Tamebay we get emails along the lines of “my sales are slow, what’s going on?”. And usually we can give no substantial answer.
It’s usually a feedback/DSR issue, a stock issue, a sunny weekend or sometimes an eBay glitch. But now it seems we might be able to add a different reason: Google’s dumped eBay.
This morning I’ve read several blog posts and commentaries that suggest that Google’s latest change, Panda 4.0, doesn’t love eBay.com and the marketpace has plummeted in terms of the profile it gets in organic search results. You’ll want to read this stuff yourself. So here are the choice cuts.
A most respected source of SEO and Google commentary is Moz (previously known as SEOmoz) and they make a keen case that the latest Google Dance (do they still all it that?) appears to have had a detrimental affect on eBay’s standing with the world’s pre-eminent search engine in this piece about eBay’s very bad day.
And this article from Refugeeks does an excellent job at deconstructing eBay.com’s organic placement with reference to ebay.co.uk too. It’s fairly dense reading for the non-expert but you’ll get the gist.
This information has only started surfacing in the last day or so and at first glance doesn’t look good. Indeed, and I speak as only an interested amateur when it comes to SEO, so I can’t really elucidate whether these results come part way through an update or are now here to stay. I also don’t know what criteria in their wizardry they have changed.
But however you cut it: it looks like eBay has work to do to get itself back up top on some of its key search terms. In the the meantime, I think it’s fair to assume that sales could well be affected.
We asked eBay for comment. We haven’t heard from them yet but we will be sure to add any comment they send us.
I would be very keen for any more knowledgeable SEO nerds than me to comment on this post and explore the issues further. Beacuse, as I say, I’m not an SEO expert and it is a specialist field.