Crotch shots could help online sellers make a packet

We get some special emails at Tamebay. But this one is a bit of a winner so I thought I had to share it.

Apparently, including an image of a male crotch in your marketing and product listings can dramatically improve the extent to which they are shared on social media. You can read the full release online here.

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Betabrand.com say in their press release:

“While promoting its products on Facebook and Twitter, online clothier Betabrand.com discovered something fascinating: Time and again, close-up shots of male crotches came up victorious, by a sizable margin.”

Astonishingly: “The numbers don’t lie. On Facebook, Betabrand experienced:
– 64% more engagement (shares, likes, follows)
– 28K free site visits as a result of shares
– 60% more on-site email sign-ups
– 30% more clicks to the dollar
– 20% more purchases”

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Similarly dramatic uplifts were seen on Twitter to according to the firm:

“Crotch Commerce proved equally effective on Twitter:

– 4X the purchases
– 1.5X the number of retweets
– 78% more followers as a result of tweets
– 67% more followers

According to Betabrand Founder Chris Lindland, “For better or worse, it’s a brave new world of advertising, where clicks guide a brand’s identity. For now, ours appears to be squarely focused below the belt.”

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Betabrand.com must be saluted for a brave PR stunt. But alas, we suspect that their theory is a load of balls.