Add an item to your Amazon shopping cart from Twitter #amazonbasket
Amazon has launched a nifty little feature meaning you can add Amazon items to your shopping basket directly from Twitter. All you need is a hashtag: #amazoncart stateside or #amazonbasket on British shores.
If you see an Amazon link for a product you like, you tweet that link with the added hashtag #amazonbasket and it will be waiting for you next time you check your Amazon shopping basket. Obviously, you have to link your Amazon and Twitter accounts but that is the work of mere moments.
This Amazon video explains the new system:
It has been reported that Twitter doesn’t get a kickback when it generates such a lead (more fool them). But Amazon have commented: “We are certainly open to working with other social networks. Twitter in particular offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends.”
I just really like this. I can’t see it moving the dial much but it is a simple and elegant way for people on the go, browsing Twitter on their smartphones, to shop later.
And it encourages people to tweet about Amazon. You’ve got to wonder why eBay haven’t done something similar already. Not least because a very similar service has been available in China for some time already.