Neat new tool for ecommerce photography: My Measure Mate

Every now and again something simple and clever catches your eye. It’s a rather more elegant equivalent of photgraphing your items with a pound coin or ruler in the shop for comparison.

Meet My Measure Mate and it’s fairly straightforward. It’s just a sheet on which you can disply the items you’re selling to give an accurate impression of the size of the item for sale. You can offer the measurements in both imperial and metric. The durable sheet can be flipped over and used as a plain white background too.

Obviously not for everyone but I can see this being a very handy utility for lots of sellers. In fact, I’m fairly tempted to get one myself.