BrightonSEO Local SEO training workshops: April 23rd

BrightonSEO is back in April, with its usual varied line-up of SEO and search related seminars and workshops running alongside the one day conference at the Dome in Brighton.

One workshop that caught my eye was the Local Search event that will introduce marketers and SMEs to the benefits of local search engine marketing. The session will be led by Asher Baker of Render Positive. The blurb says the day will cover:

The Case For Local Search & A Very Brief History -Local search has grown up fast over the past few years, understand how it’s grown, and the potential of owning your area and reaching customers in their own backyard.

How To Verify Google+ Local Listings & Implement Best Practice
Local Website Optimisation
– Asher will walk you through the most effective local optimisation tactics for your websites

How To Boost Your SERP Potential With Rich Snippets

How To Build Citations & Influence People – Long Term Off-Site Ranking Success (including): Citations, Links, Reviews &Social

The Future: Local & Mobile – With mobile traffic well on the way to overtake traditional desktop search, marketers are continually searching to deliver the best local, user-centric experience possible for those on the go.